E-commerce is expanding quickly, and more merchants are using it to develop their consumer bases and boost their earnings.
To remain competitive and succeed online, businesses must be able to exchange cutting-edge e-commerce marketing strategies with an eCommerce SEO specialist.
We have the right information for you, whether you are new to E-commerce or an experienced business owner. We have gathered the top marketing tips to help you grow your business and attract customers.
What Exactly Is Ecommerce Marketing?
The practice of ecommerce marketing involves using promotions to generate traffic to your website, convert that traffic into paying customers and retain those customers after purchase.
An integrated ecommerce strategy includes marketing strategies that are both online and offline. An effective marketing strategy will help build brand awareness and customer loyalty.
It can also increase your online sales.
Ecommerce marketing can be used to market your entire online shop or drive sales for particular products. Here are some practical suggestions.
Ideas For Ecommerce Marketing To Boost Online Sales
Sell Your Products
Weve all heard the phrase, "Would You Like to buy accessories with the phone?" This is an example of upselling. It refers to the strategy of selling a higher-quality product than what the customer initially considered.
Upselling is often more efficient than getting a new client. Your customers may need to be made aware of premium products or need additional evidence to see how they can benefit from an upgrade.
Is one example of a product model made from slightly more leather than the others? Is there a particular component or product that is handmade? Its important to highlight the differences and to ask, in the appropriate places, if customers want to upgrade.
Two main factors should be considered when upselling is used to boost sales.
- Your upsells should be related to your original product
- Pay attention to your customers expected price range
The customer must be satisfied with your product. They might want to pay less if they already have an anchor price.
The anchor price is the price that a customer sees and against which other prices are compared. To be considered worth the extra cost, the new product should improve the existing one.
The screen shown below is something everyone who has ever bought a computer knows. After you have selected the model you want, most companies will highlight any upgrades (cross-selling or performance) that you may be interested in.
marketing strategiesIncorporate Instagram
Instagram has over 500,000,000 active daily users and is growing fast. It connects consumers, brands, influencers, as well as businesses.
You can build a massive Instagram following by strategically taking compelling pictures, strategically using hashtags, and posting at the right time.
The secret to maximizing your organic Instagram presence is engagement with your followers.
How can you engage your Instagram audience? Hosting contests or showing your product development process behind closed doors is possible.
Instagram allows you to pay for advertising. You can also add products to Instagram stories and posts to increase your ecommerce sales.
This GoPro example shows you how to shop on Instagram.
Reducing Abandoned Carts
The hard truth is that you lose money each time someone abandons their cart and doesnt purchase.
The phenomenon has been well studied. This phenomenon is well-studied. The Institute estimates that 69.23% abandon shopping carts.
It would help if you addressed as many doubts as possible because shoppers may have abandoned carts and forgotten to make their purchases.
They might have received a coupon or free shipping to persuade them.
Email recovery campaigns are a simple, effective way to increase abandoned carts. They can convince visitors to return to their purchase and make the original transaction.
Create an email to entice your customers to go back to the carts. Remind them why they purchased it in the first instance.
Create a Facebook Store
Even though Facebook has seen many changes over the years, it is still a reliable platform for social media marketing and ecommerce.
You can easily make sales via your Facebook store. You can connect your Facebook store directly to your Shopify store.
This means that your inventory can be kept together.
More Email Subscribers Can Be Captured
Email marketing, dollar for dollar, is the best channel for generating sales leads and repeat customers. According to Research, roughly 17% of spending is done on hire internet marketer via email.
However, it accounts for 24% of revenue.
We are overwhelmed by the number of posts and tweets on Facebook. Email can be a better way to communicate with people.
People will be more cautious about messagmarketing strategieses sent to their inboxes than those posted on their social media feeds. You can also use email to express things you wouldnt be able to in a post on social media.
Actively promote your blog, newsletter, and other email capture activities to increase the number of subscribers.
Huckberry makes it a central feature of its website when visitors first visit it.
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Improve Your Email Campaigns
You cant just capture email addresses. You must send valuable and regular emails to make the channel an efficient ecommerce marketing tool.
Many occasions are ideal for emailing subscribers that they will appreciate.
- When a customer purchases, send a welcoming email.
- Offer exclusive promo codes, and receive gifts
- Regular newsletters notify subscribers about new discounts, tips, and company news.
- Share relevant content to help customers make the most of recently bought items.
- To encourage self-gifting, run a BOGO campaign right before the holidays.
- Your highest-value clients should be thanked. You can send a note of appreciation to your customers.
- Ask for feedback. If someone visits your website but needs to make a purchase.
Uncommon Goods sent this simple email. They sent an email to Fathers Day subscribers last minute to remind them and offer a service to procrastinators.
Subject: "The Gift That Will Save Fathers Day!"
Reminder Emails To Wishlist Recipients
You may also include the wishlist reminder email in your list of e-commerce marketing emails. It is very similar to the abandoned cart email.
They are both designed to persuade shoppers to purchase the last step to complete their order for the product they indicated an interest in buying.
Have you been absent from your wishlist for a while? Is there an item that has been on many wish lists but is now on sale? Are you selling it? To let customers know, send an email.
This could be their trigger to purchase the product. ModCloth notifies shoppers when items are about to run out.
ModCloth alerts customers when products are in short supply. This helps to motivate shoppers.
Your Customers Can Get The Products And Services They Desire Quickly
Customers will leave if your store design needs to be better. What does it look like to have a poorly designed store?
The store may appear untrustworthy and need a value proposition or a hard-to-read font.
Even if you have improved your dimensions, there are still design errors that you might need to be making. Is it possible to not properly divide your products or put too many products onto one page? Are you finding the perfect balance of text and images? These are just a few of the things that you should be aware of.
Consider the many other themes on Shopify if your article doesnt convert well.
Many ecommerce sites are beautiful, but case is a standout. You will be amazed at the way products have been segmented.
Live Chat Allows You To Engage Online Shoppers
Other than email, there are many different ways that site visitors can interact with customers and staff. Live chat could be used to interact with customers on your website.
You can target specific pages with many live chat tools once they have visited your website for a specified time or after signing up through your email newsletter.
You can also chat with customers to address their concerns and answer them right as they buy.
Luxy Hair utilizes live chat to communicate with prospects and current customers about their order status. This is a great way to reach out to their customer support without emailing them.
Anticipate Future Sales
You should assess market demand to determine if you can expand your product range. This can be done using several methods, including keyword research and geographic validation.
You also have the option to use social media trends. Another creative method to gauge your market is pre-selling. To see the number of people who place orders, pre-sell products.
To help you decide which product of the three new products to release, make pages. Make sure that each page has quality photos and persuasive copy.
You can then list the products as "out-of-stock" to see which gets more attention and receive back-in-stock notification requests. This is the product to sell.
Occasionally, specific sizes or colors are out of stock, especially in apparel and footwear. KEEN sells hiking footwear and allows customers to opt for an email notification when the item of interest is back in stock.
Start A Content Marketing Program
To connect with customers, ecommerce stores should blog regularly. This will help them rank higher in search engines.
Consider displaying your blog regularly on your online shop if you are already writing content.
There are many ways you can benefit from content marketing beyond blogging.
- Podcasts can be used to showcase your expertise and build stronger communities.
- To increase awareness on blogs and websites and to generate backlinks that can also be used for SEO purposes.
- Create long-form content or guides to help your customers make the most of your products.
River Pools and Spas is an unlikely company that uses content marketing to boost online sales. The companys blog earned them praise from the New York Times.
But they go beyond blogging. They have created a guide that customers can download to assist them in choosing the best fiberglass pool for their needs.
Embrace Personalization
Another effective way to increase online sales is personalization. Personalized experiences can be created for visitors based on their preferences and past activities.
BCG claims that personalization could increase sales by 10%. However, the potential is much greater. The technology is only being used by 15% of businesses.
Personalization can be adjusted to reflect the location of your customers to provide a personalized experience. For example, someone in Southern California might be searching for October bathing suits.
Still, your Maine customer may need winter coats.
Alloy Apparel displays a list of "whats hot" products that online shoppers can browse but customizes the display with popular items in their local area.
Use User-Generated Content
Social proof is best achieved through user-generated content. Prospective customers will feel more comfortable purchasing from you if they see other people like them.
Salesforce reports that 54% trust online reviews, recommendations, and other information, as opposed to 20% trust brands.
UGC comes in many different forms. Technically, product reviews can be considered UGC. Pictures of customers using your products are one of the best forms of UGC.
Pepper is a bra store with many photos of customers wearing their products.
Look Local
Local businesses can also be brick-and-mortar. Online retailers may also adopt a regional marketing strategy to increase their online sales.
Here are some ways to look at what the local area means for you:
- Find the areas with many customers and then run promotions for them. Consider which products customers buy and what spending habits they have. Then, consider seasonal events and seasons to time the advertising.
- Consider a promotional offer that includes free shipping, discounted shipping, and expedited delivery to nearby customers if you own a warehouse. Implementing this promotion will be much easier for you and your operation team.
Optimize Your Product Pages
CRO (conversion rate optimization) refers to optimizing your site for conversions on the web and sales. You can identify problems on your website by practicing CRO.
Which areas are losing customers? Which sales are you losing and why? How can you capitalize on these missed opportunities? You can get an objective and holistichttps://docs.google.com/document/d/1ssUZKqF4wDgN03gYMZ93QYZd2W_W9YUTaPzPT-5wqeI/edit?usp=sharing view of your websites conversion potential by conducting quantitative and qualitative research.
After you have researched and identified the challenges and potential opportunities, it is possible to develop hypotheses or tests to determine which sales methods are most effective.
Mobile Optimization
Statista predicts that over 50% of online sales will be done on mobile devices by 2021. Mobile optimization is more than a responsive website design.
This means you design your website with mobile users in mind from beginning to end.
You might have an easier way for mobile visitors to add products to their cart by adding a more giant add-to-cart button.
Your images might be presented in another format. This makes it easier for mobile users to load photos and zoom in.
Frank Body offers body scrubs as well as skincare products. The "add to basket" button is displayed at the bottom of a page that a mobile visitor visits.
The visitor doesnt have to scroll back up and may lose their place on the page.
Reward Your Loyal Customers
In order to increase online sales, it is more cost-effective to concentrate on customer retention. Stitch Labs estimates that only 11% of an online retailers consumers are repeat customers, who account for 22% of their entire revenue.
They also spend 15% more annually.
A customer loyalty program is a great way to reward customers who are loyal and high spenders. A loyalty program can be beneficial for both you and your customers in many different ways.
With the help of automatic reminders, these programs provide clients with an additional incentive to make a purchase.
Customers can choose the type of reward they want and how often. You might offer a points-based program that offers discounts, free shipping, or other rewards.
REI, an outdoor brand, has a strong customer loyalty program. The $20 one-time membership fee allows members to access exclusive sales online and in-store events.
Members also get coupon codes, and they receive a portion back in the form of store dividends for what they have spent over the year.
You dont have to make your loyalty program as complex and can easily implement it with the Shopify app.
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Google Shopping Ads
Using Google Shopping AdWords is a fantastic approach to expose your products to buyers and stay competitive. Whether clients are looking at desktops or smartphones, this advertising can instantly reach them.
According to numerous studies, Google shopping ads are the most effective approach to finding new clients and selling goods to them.
These ads should be placed on E-commerce platforms such as WooCommerce or Shopify. Users will be directed to the product pages by them.
The greatest strategy to advertise various products to potential clients and boost sales is to do this.
Structured Markup Language
Structured Search engines such as Google prioritize structure markup language over many other things. It is important to ensure your marketing strategies are more efficient by optimizing structured data according to search engines.
Structured optimized markup makes it simpler for search engines to find your website and gives you a higher ranking.
Online, there are numerous plugins that may produce structured markup. Google provides a free Structured Data Testing Tool that lets you validate the structured markup once you have developed it.
To assist you in dominating the industry, a specialist in eCommerce SEO has offered these technical ideas for eCommerce marketing.
Optimize For Voice Search
In 2021, voice search will rule the day. Your online store needs to be ready for it. Voice searches are becoming more common and will spread.
To compete, make your category and product pages voice-search-friendly.
Several strategies to optimize your website include incorporating FAQs on the product pages or leveraging contextual user inquiries to improve content.
You can use voice search for more than just inquiring about the time or the weather.
Website Speed Is Important
The next best strategy for expanding your e-commerce business is to boost website loading speed. E-commerce websites are faster than normal because they have higher-resolution images and more graphics.
These things can slow down the site and make it slower. The competitor is faster.
To avoid losses, ensure your website loads quickly on mobile and desktop devices. The typical user will leave a website if it takes more than three seconds to load.
Googles PageSpeed Insights is a free tool that allows you to test the speed of your website and make suggestions for improving it.
Include Product Videos
Images with high resolution do not convert leads very effectively. For sale, you must exert extra effort. In all industries, video marketing will be the most successful tactic.
You will have an advantage over your rivals if you produce a quality film outlining the unique selling points of each product for clients.
Customers who comprehend how a product functions and its primary USPs will feel more comfortable making purchases.
If you dont have a crew for video production, you can hire a company to produce it for you. Contact eCommerce SEO experts.
Marketing To Influencers
One of the most profitable and revenue-driven marketing tactics available is influencer marketing. Influencers can more easily promote things subtly to boost sales because customers are likely to trust them.
By making an investment in influencer marketing, you may obtain direct access to the loyal fan following that the powerful influencer has developed over time.
Influencer marketing is more effective than other marketing strategies and can increase your companys authority in the market.
Encourage User-Generated Content
User-generated content can aid in brand promotion and reputation management online. Positive customer reviews on your website are a requirement.
Simply gather the comments and post them on social media. Only user-generated content can attract more clients since it builds confidence more quickly.
Optimize For Local Searches
E-commerce Even if your products are offered internationally, SEO is a wise choice. By optimizing your website to local searches and Google My Business profiles, local SEO can assist you in growing your business in the area.
You only need to perform the fundamentals of local SEO in order to speed up your SEO efforts.
Emails Personalized
Email marketing offers excellent ROI and is one of the most profitable revenue-generating marketing strategies.
There are many opportunities to customize promotional emails for customers. There are many options. They consist of product information about availability and special discounts, including promotional offers.
Promotional emails are read, but they need to be brief and useful.
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Your Blog Section Should Be Faster
The majority of online store operators ignore their blog area. They do not release helpful blogs or articles that can benefit customers.
By regularly posting material, business owners may build client trust and enhance the purchasing experience.
You can upload blogs with buy links and relevant CTAs that discuss product USPs or "how-to" information. Selling things through storytelling is effective when the information is valuable and interesting.
These are the best Search Engine Optimization and E-commerce marketing advice you may apply to expand your business smoothly.
You can apply each of these suggestions separately to boost sales and traction. You may stay one step ahead of your competitors by using these suggestions.
