You will see how difficult it can be to attract customers to your online store or digital business. There are many ways to achieve your goals.
Are you able to identify which of these techniques is most effective?
Keys To Online Marketing For More Sales
Concentrate On The Important Days
Although it is difficult to make sales, especially when you start, people are more likely to buy on important days.
Your digital marketing campaigns must be planned. Also, offer something interesting to the consumer so they will make a purchase.
Create An Online Shop That Is Focused On Sales
While driving traffic to your site is important, what happens once a potential buyer visits your site? It should be easy to find and make the buying process simple, intuitive, quick, and painless.
Conversion is the main focus.
How Do You Create A Website That Is Focused On Selling?
- A simple but very user-friendly website.
- Take care of your websites text user-generated content or piece of content. Instead, focus on copywriting or storytelling.
- You can put facilities in the payment: It offers various payment methods (Paypal card, card, transfer).
- Keep in mind that mobile phones are increasingly popular for purchase. Is your eCommerce optimized for buying from a smartphone?
- Do not spend too much on shipping costs. You could lose your order.
- Keep the cart visible, and you can offer cross-purchases to drop more products.
Email marketing is your best friend
Did you know email marketing is the most popular tool for e-commerce? If you do it right, 92.3% of digital marketers use this simple but effective technique.
What Can You Do To Improve The Performance Of Your Email Marketing Campaigns?
- Offer offers/discounts/advantages for your subscribers.
- Free shipping
- It is important to choose the subject carefully. This will determine the relevant content/content strategy of the mail.
- You can customize the offers based on your subscribers (the more information you have, the better).
- Analyze, test, and then improve. Play with your best results by taking several tests.
- Do not be annoyed by multiple emails per day. It is exhausting.
- Your subscribers can get free stuff by directing them to your site. You dont have to give away your product, but you can offer a guideline on which skirt you like or a checklist to ensure you dont forget a Christmas gift. They must visit your online store or blog to view/read the free stuff.
- Emails should be personal. Personalize the fields with your name and conquer with the word.
Optimize the RRSS
Social media presence networks are increasingly effective, and social media post campaigns are being invested more.
Paid Media on Social content Networks grew the fastest during the Black Friday campaign.
However, in certain campaigns, advertising campaigns on social media channels networks, particularly Instagram and Facebook, can be a good investment and yield great results.
How Can You Stand Out And Optimize Yours?
- You can offer very appealing promotions and offers that are well worth the effort. There are a lot of promotional offers and promotions these days. Make yours stand out.
- Remarketing is a great option. You can send your old visitors offers of products they have viewed if you have the Facebook Pixel installed on your website. Do not miss this opportunity!
- You can also use social media strategy shopping to buy directly through the social media platforms network. This functionality is already available on Facebook and Instagram. This way, potential customers dont have to leave their favorite social channels network to purchase from you.
- Use the Facebook Ads Manager functions to create campaigns focused on selling. You can choose the conversion (sale) campaign types of content. Being liked and followed is more important than being bought.
- Care for the image. You lose the chance if it doesnt enter the eyes. You only have a few seconds left to grab the users attention and make them notice.
- Remember the text and the important words. These are the best dates to use magic words in copywriting (free, limited quantities, now, offer a gift, secret, enjoy).
Want More Information About Our Services? Talk to Our Consultants!
Google Ads And Google Campaigns
These digital marketing campaigns are not for everyone, as you need to invest at least EUR 30 per day to get results.
For small online shops, this is not an option.
You should be aware that Google Ads can positively impact brand awareness, traffic to your site, and sales. It would help if you remembered that your profit should not exceed the cost of each sale.
What Are You Doing To Make Google Ads More Effective?
- Invest more in dates that are important to you.
- You can customize the title of your ads and add target keywords like Black Friday or Sales.
- You can add promo extensions to your ads to increase the text.
- Copywriting is important for all advertisements.
- Use magic words and urgency words like limited units and last chance to take advantage of this unique offer.
- To target specific products and offers, you can add site link extensions.
Ways To Increase Online Sales Fast
Many platforms for businesses today strive to increase online sales. No matter whether they operate as small mom-and-pop stores or large ecommerce platforms such as Amazon, increasing online sales seems easy but is much harder than expected.
You can implement various techniques immediately to increase online sales, from strategies you can employ immediately to more generalized approaches that you should explore as part of this post.
We explore 25 of them here for you. Regardless of whether your physical business operates online sales directly, this post covers them all!
1. Be Honest In Your Sales Copy
This may seem obvious, yet I am constantly surprised to see websites make promises they cannot keep. Honesty in copy is important to maintaining trust with potential clients and encouraging existing ones.
No unsubstantiated claims and no hyperbole. Your customers today are increasingly wary of marketing hype - be upfront in both website copy and emails about any claims made without providing evidence supporting these statements.
As with positioning any business, this same principle holds when positioning it online. Have you seen websites run by one person but featuring copy tailored more towards a multinational corporation? Not only is that distracting, it hurts credibility.
Take pride in running a smaller enterprise; many consumers appreciate personalized, customized service more readily from smaller firms; dont attempt to become something you arent!
2. Increase Ad Clicks With Ad Extensions
Ad extensions (available in both AdWords & Bing) offer an easy way to increase your ads size and clickable areas without incurring an additional fee, thus improving their click-through conversion rates! Really impressive stuff?
Mens Sunglasses" and Womens Sunglasses," for instance, give people looking to purchase Ray-Ban sunglasses another avenue to access them quickly - saving potential customers several clicks while simultaneously increasing the likelihood that they visit your site instead of another competitors!
3. Display Customer Testimonials And Trust Signals
Customer feedback has never been so influential; therefore, your customers testimonials represent one of your strongest weapons against competition in todays social selling media-centric environment.
Customer testimonials speak louder than sales copy to strengthen brand recognition and customer relationships. Share some reviews or testimonials showing customer delight on product pages, pricing pages, landing pages or even the homepage; check out this post for additional insight into customer testimonials.
Trust signals can also increase online sales or average order values by creating positive associations for prospects and dispelling hesitation.
Put these trust indicators front and center of your website if your company holds professional accreditations such as membership with local chambers of commerce or Better Business Bureau certificates - make sure clients know about any impressive client list you might boast of!
4. Establish An Urgency At Once
While creating urgency can sometimes help motivate prospects to purchase from you immediately, creating it could backfire - so do so sparingly!
Consumers tend to respond well to offers with an expiration date, like limited edition products or special discounts.
Various strategies for doing this effectively - some might work better than others! For instance, offering incentives like free shipping coupons or discounts might encourage customers to buy and boost sales immediately.
5. Bulletproof Money-back
Guarantee Risk aversion can often be the impetus behind customer aversion to buying products and services, including perceived financial risk.
Why would someone want your product? What happens if it doesnt work as promised or they no longer desire them? Even small purchases may lead to buyers regret if theres no assurance for the return of what was purchased; offering money-back guarantees could mitigate this possibility. Rid yourself of any possible hazards that would sway potential buyers away from purchasing from you.
6. Select Fewer Options
This concept may seem strange for business owners; offering more products must surely increase sales! Not necessarily so: too much choice can lead to indecision from prospects and ultimately lost sales opportunities.
As part of your website or product pages design strategy, consider offering customers as few options as possible to avoid overwhelming them with too many choices.
One effective method for doing this is organizing products into increasingly smaller categories that make it easy for visitors to locate what theyre searching for quickly and easily. Remember: the greater the selection is, the higher their likelihood is of leaving and shopping elsewhere!
7. Target Similar Audiences On Facebook
Increase online sales using the information you already possess about existing customers to target audiences that resemble them through Facebook targeting lookalike audiences.
Facebook lookalike audiences are users with similar characteristics and behavior as the customers you store in your database.
By cross-referencing its data with third-party information providers, it will find matches that meet any specified criteria - you can create audiences using tracking pixels, app install data or app installation data collection methods - creating audiences is an ideal way of expanding your target market while drawing customers who already purchase from you back onto Facebook as customers of similar characteristics and behavior.
8. Remove Friction In Your Checkout Process
According to Business Insider, online shoppers abandoned over $4 Trillion worth of merchandise last year - 63% was recoverable! That figure alone highlights how crucial it is for customers to find your checkout process smooth and seamless.
Reduced friction during checkout can have a similar effect as the user experience outlined above, making purchasing products as effortless and straightforward as possible.
Avoid unnecessary checkout steps that might discourage customers from buying. Avoid unnecessary fields on forms. Do not timeout your form; these are additional strategies for combating shopping cart abandonment.
9. Provide As Many Payment Options
As Possible, Accept credit cards. Google Wallet, ApplePay, or Stripe could work, and wePay may even be an option.
American Express isnt the only payment option available to consumers. It makes acquiring funds from potential clients easier by providing additional payment solutions, like the growing list of mobile services available today.
Although optimizing your checkout process to provide all these payment solutions may prove challenging, doing so could significantly boost online sales growth.
Security should always be top of mind on websites, particularly since e-visitors may provide payment information video by visitors.
SSL certificates provide the ideal method of protecting websites; their cost, type, price, and acquisition process vary based on factors including website size, industry sector and service provider selected; some offer them free but require renewal on an ongoing basis, while some charge one-off fees; HubSpot for example offers this feature with their CMS free of charge.
10. Invest In Quality Product Images
Everyone knows that food presented beautifully tastes better; appearance plays an equally crucial role in how people view other things or themselves, which explains why investing in high-quality product photography could have the same effect.
Provide high-quality photos of the products you are offering for sale - not tiny thumbnails or shots taken under low lighting in your storeroom - in a range of pictures taken at different angles to show potential buyers that your product can be tested before deciding to purchase.
Online shoppers appreciate being given this chance.
11. Landing Pages: Eliminate them
This strategy often confuses suggests removing tiny the removal of unnecessary landing pages and optimize them so they align with consumer browsing behaviors online and shopping habits.
Facebook AdWords and Call-Only Campaigns provide an ideal example of eliminating landing pages makes sense. Many consumers simply do not wish to browse pages for several minutes on mobile phones before reaching out directly.
Call-Only ads make it simple for customers to connect with your company by eliminating one of the more obtrusive aspects of traditional sales funnels and increasing phone calls - an invaluable source of leads that customers are asking about directly.
12. Gmail Ads: Give Them A Go
Gmail Ads, previously available only through beta versions, are finally open and accessible for everyone to try - they could help increase sales and reach new prospects!
Why not reach them directly via their inbox as well? Gmail Ads allows advertisers to target competitor keywords.
Your competitors could be emailing potential buyers who could become interested in your products using their brand names; by targeting these relevant keywords in Gmail Ads, you could reach these potential leads and persuade them to choose you instead!
13. Maintain Consistency Between Campaigns And Website
Have you ever clicked a PPC advertisement that caught your eye only to be taken to an irrelevant landing page (bad), or worse still, its homepage (worse), without buying what was expected? Probably not.
As soon as a user clicks an advertisement for a product or service on ecommerce websites, they should be taken directly to that product-focused page - not an article about categories of similar goods, nor a promotion for another one - PPC ads, paid social ads, and associated pages must lead directly to sales.
Ensure they do
14. Address All Queries And Address Every Objection In Your Copy
One of the biggest challenges associated with online selling is making assumptions regarding customer understanding of services or products being sold; companies often make the mistaken assumption that clients know more than them about whats being sold, leading them down paths of unanswered queries or objections which threaten sales.
This should never happen.
Think through every query or objection your potential customers might have about your product and address each as early as possible in your copy for its product page.
Although this approach might seem impractical, you provide prospects with all the info necessary for informed decisions and practice writing the concise and tight copy by cutting any excess out if needed! Focusing more on customer needs than on yourself!
15. Donate As Much Freely As Possible
Offering something free can build customer goodwill and result in more sales online.
Start by reviewing your existing offerings. What services or resources could you make available for free? In our industry (software), no-committal free trials can easily be offered as no commitment is made for them to continue beyond this trial period; interactive tools like Outgrow ROI calculator can also provide free resources.
Samplers and trial memberships remain an effective way of encouraging customers to try your products or services.
At the same time, two-for-one offers are an ideal way to reward regular clients. Finally, freebies provide another means by which people may become exposed to what your company has to offer - they help build brand recognition while getting people familiar with new offerings from your business.
16. Create And Target Specific Buyer Personas
Without buyer personas in place already, a business can go downhill quickly. However, I challenge you to create even more specific and detailed ones than before!
As Margot discussed in her post on granular Facebook audience targeting, Facebook advertising can get extremely specific when targeting audiences based on square footage, graduation from university and even where their next holiday plans lie (Margot provided more detailed examples in her article about targeting specific demographics with ads on this social platform).
While such in-depth consideration may seem excessive, remembering your customers intimately increases response to messages tailored for them.
As such, creating buyer personas more accurately than ever before should be your goal; use our detailed guide on developing buyer personas to get more insights.
17. Implement Tiered Pricing
Restaurant customers tend to select a mid-priced dish when dining out, using psychological tactics known as decoy prices as part of an overall pricing strategy that has proven most successful over time.
Online shops can utilize similar techniques through tiered pricing strategies.
By including a "decoy," you can encourage customer journey to choose the middle option by increasing revenue with every sale made at higher price point options (though some might still opt for these).
Most will choose the more moderate product instead of selecting it and increasing revenue with every sale of cheaper options instead of choosing higher-cost products altogether.
Psychological principles like "asymmetrical dominance" or the "asymmetrical effect" used by companies often get us to purchase what we desire.
18. Make Your Offering Stand Out
Its Opt-in offers are an effective tool for increasing retail sales. They invite loyal customers to subscribe to your mailing list or join your loyalty program, increasing contact lists for email marketing purposes in the future, as well as increasing online sales.
Offer free shipping or a 10% discount to convince prospective customers on the fence to complete the sale immediately, even if they opt-in and do not buy immediately; by keeping their contact info, your database may grow and allow for future completions of transactions.
Check all aspects of an opt-in to maximize its efficiency, from copy to placement and flow on the website, and testing various offers against one another, before having a popup appear when visitors attempt to leave your site - this increases sales potential as more people sign up with loyalty/newsletter programs.
19. Increase Online Sales Through Mobile Optimization
It is astonishing how many online companies have "mobile" websites which are poorly optimized and poorly designed, which only results in lost sales for them.
Mobile search queries have eclipsed desktop in terms of volume. Therefore, search engine optimization of your website for mobile, not just from a technical perspective, is necessary but is equally crucial to its overall performance.
Make it simple for visitors on mobile devices to purchase what youre selling - this may require overhauling the checkout process or creating an entirely separate mobile website like Amazon.
However, you dont need their resources to provide a user-friendly mobile experience.
An optimized mobile design provides active users with an outstanding user experience. Navigation plays a central role.
Visitors who struggle to locate and purchase what they want may leave your website to explore other alternatives. Pages must load rapidly with clear navigation; ask for only as much data as necessary - only enough is required to make sales or market products to potential buyers; visitors may return later using any device to complete purchases; you should not expect mobile users to complete one sale all in one session (it probably wont), but offering them this opportunity may increase conversions significantly.
Consider your mobile customer reviews and take all possible measures to assist them when buying on the go.
Want More Information About Our Services? Talk to Our Consultants!
The conclusion of the article is:
It can be intimidating to sell online for the very first time, or to upgrade your online presence so that it becomes a key retail channel.
But it is possible if you do it in small steps. Dont overwhelm yourself by trying to do too many things at once. Select a few marketing strategies that you believe will be most beneficial for your business goals.
You can tweak and adjust your marketing tactics as you see the results.
