Many online store owners struggle with information overload. Many people claim that their ideas are the best, but there is an abundance of information available online.
They are looking to start an eCommerce business but have read a lot of eCommerce solutions and arent sure what strategies to use. It is possible that you are also going through it.
What is Ecommerce Marketing?
Ecommerce marketing refers to the use of promotional techniques to drive traffic to your website, convert that traffic into paying customers, then retain those customers after purchase.
An integrated ecommerce marketing strategy includes marketing strategies that are both online and offline. A solid marketing strategy will help you increase brand awareness, customer loyalty, and, ultimately, online sales.
Ecommerce marketing tools can be used to promote your online shop. Here are some practical suggestions.
Check out these Top eCommerce Marketing Strategies
Here below are the best ecommerce marketing strategies
Email Marketing
Email marketing is a proven method to increase sales for an online store. Email marketing allows you to communicate directly with customers, making it easy to promote products and services.
Email marketing can also be used for the following two important benefits:
- You can either start a new relationship, or you can simply rekindle an old one.
- To build a solid relationship with existing customers.
Make sure to personalize your emails. This is an effective and cost-effective way to market online.
You can also send several emails to abandoned carts. An Abandoned Cart email is this type of email. This email encourages customers to check their shopping journey to see if there are any items left in their cart.
This email reminds customers to check their shopping carts for any items that have been lost.
To build relationships and bring customers into your sales funnel, start sending emails immediately. These customers will eventually become paying customers.
Online, Create Compelling and Original Content
Content creation is one of the most timeless marketing strategies, regardless of your current e-commerce status.
You can create great content no matter where you post it online. You can post audio, video, or image content to social media sites such as Instagram, YouTube, and Facebook.
Content is key to building an online audience. Once you have a community online, it becomes your little network of customers and investors.
Site Optimized for SEO
SEO is an important marketing strategy. Content plays a significant role in making impressions on clients. You need to take care of your online business.
Many eCommerce merchants dont know SEO terms and how they work. It is difficult and requires a lot of effort. If you do it right, youll get tons of organic traffic to your online store.
Hosting Giveaways
A giveaway is a great way for you to attract new customers to your ecommerce store. They are also very affordable.
Hosting giveaways online is a great way to promote your eCommerce business.
To host your giveaways, you can use a third-party website.
One of the core principles behind Giveaway is that if you give something to someone, they will feel obliged to give it back.
You are now giving people a chance to win memorable gifts. It helps to build a strong relationship between the buyer and the owner.
Customer Feedback and Testimonials
Many businesses use testimonials in their marketing. This feature is being used extremely well. Yes, testimonials can drive traffic to a website.
It works because of social proof.
When they dont know how a product or service will work for them, they look to other peoples feedback. This is a great way for people to purchase your product.
This is a great way for people who have previously used your product to share your message with your next client.
Get in Touch with Social Influencers
You can reach out to social media influencers and higher content creators to get video clips of you using your products.
These video clips can then be cut into shorter clips to create a 30-second or less one-minute advertisement for your company.
This would be just as effective, but you could also get customer testimonials and highlights to talk about your product.
You can then use this to promote your business through paid advertising. This is one of your best options for growing a new e-commerce company.
You can also use social influencers to drive traffic to your online shop.
How?
Its a persuasive tactic that works well for businesses. Many businesses are using this strategy to increase their sales.
This has a high ROI. You must ensure that you choose the right social influencers for your business.
This is an important part of any marketing campaign. It can persuade people to try new products and encourage them to buy more.
If you dont use social influencers yet in your business, it is a good idea.
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Retargeting and Remarketing
Retargeting is another powerful tool to drive traffic to your website. Retargeting ads can be run on virtually any social media platform, including Facebook, Instagram, and YouTube.
You can retarget people who have interacted with your content on social media or on websites.
How?
You can use the insights of people who visited your site to retarget. To reach them again, gather the information.
To verify the insight, you can also try out some incredible tools. Some of these tools are
- Google Analytics
- Crazy Egg
- Kissmetrics
- Optimizely
- Heap
Imagine someone visiting your e-commerce site, adding your product to their shopping cart, then going to the checkout page.
Unfortunately, they didnt complete their purchase. Retargeting is an option. To encourage people to buy, send an email, or create ads.
Push Notification
You can keep your customers engaged with your business by using push notifications or pop messages. A mobile app for your business can add more value to your marketing strategy.
Your potential customers can download your app to their smartphones. This is how you make space for marketing.
Mobile apps can be very beneficial for business growth.
The app makes it easy for customers to shop. You can also target your customers by sending push notifications to encourage them to buy your product.
You can Offer each Payment Method to your Customers
Payment can be made through virtually all payment methods, including credit cards, debit cards, and COD. You should let them know which bank account is acceptable for payment.
This will make it easier for them to complete the checkout process. Customers should feel secure when making online payments. This is a way to build trust. Customers should feel safe when they use online payments.
Invest in SEO
Ecommerce SEO is the optimization of an online shops search engines. Your goal is to rank your product pages in the top 10 results of search engines such as Google, Yahoo!, and Bing.
This will bring more organic traffic (non-paid and free) to your website. Backlinko discovered that the number one organic result is 10x more likely to get a click than a page at spot 10.
There are several ways you can invest in SEO.
- Keyword research is essential to include keywords in page URLs, product descriptions, blog posts, and other content.
- Optimizing your website structure and providing a great user experience
- Backlinks to other websites that are reputable
If you do your research well, you may be able to rank for search terms that are related to your products.
SEO may seem daunting at first, but it is possible to do it with a team. These articles will help you optimize your ecommerce website for search.
- The Ultimate Beginners Guide To Ecommerce SEO
- SEO Marketing: What Is It and How Does It Work?
Read More: Why Is E-Commerce Web Development Important?
Run an Influencer Marketing Campaign
You can use influencer marketing to increase your online ecommerce sales. This allows you to reach new audiences and build brand awareness.
It also helps you work with creators who make sales for your business. Your brands ambassadors are called influencers. They are paid to promote your products by offering cash, free products, or discounts.
Mediakix recently conducted a study that found that 82% of marketers consider influencer marketing to be effective.
Instagram is the most used channel, with 67% of brands using this platform. You can also use these marketing channels:
- YouTube
- TikTok
- Snapchat
- Twitch
Finding customers that are relevant to influencer marketing is a great way to find them. Have you ever seen an Instagram photo from an influencer and liked the look so much that you wanted to purchase it? The sales cycle is cut down by promoting products via influencers.
Shoppers can now buy directly on Instagram and TikTok thanks to the increased social commerce features available through Instagram and TikTok.
Sell on Marketplaces
It is no secret that online marketplaces are the best place to shop. Two-thirds of all global ecommerce sales were made by the top online marketplaces in 2023.
They sold $4.32 trillion worth of goods.
Amazon and eBay are great places to help people find your brand. They reach millions of people all over the globe.
There are some customers who will only shop on marketplaces. This means that they are more likely to buy from you on channels they already know. They do have a lot of selling fees and other conditions to be aware of.
Ecommerce companies should use marketplaces to complement their branded stores. A marketplace doesnt have to be full of all your products, but only the most popular.
Make compelling listings that showcase your brand. You can also add branding packaging inserts to marketplace orders to encourage customers to shop from your website.
- Create a TikTok marketing strategy.
Every ecommerce entrepreneur should include TikTok in their marketing plans. TikTok has more than one billion active monthly users and over 230 million app store first-time downloads in the last quarter of 2022.
This makes it just as powerful as any other social media marketing platform.
TikTok is a platform that allows businesses to publish authentic content. Videos that are raw and authentic tend to attract more attention and engagement than edited content like the ones you see on Instagram.
TikTok is unique in strengthening relationships with audiences. TikTok has some unique benefits that make it stand out:
- TikToks algorithm favors content created by creators you have never seen before.
- TikToks user interface is designed to keep users in the app for longer than Instagram and Facebook.
- TikToks discovery engine helps videos go viral, no matter your follower count.
TikTok creators are selling what people see. Adweek research shows that more than half (51%) TikTokers purchase products from brands they view in the app.
TikTok has a niche for everyone, including those who are gay, goth, NYC, and fitness. You can also use the platform to promote your products by offering livestream shopping or advertising.
Run PPC Campaigns
For small and large businesses, pay-per-click advertising (PPC) is the most popular method of online advertising.
It is backed up by data and scales well, offering a high return on investment. PPC ads target online advertising space on search engines, social media platforms, and websites. These ads are a great option for ecommerce businesses as they target ready-to-buy shoppers.
They can also lead to more sales than organic marketing.
Google and Facebook are the most popular platforms for running PPC ads. Google Shopping Ads are very popular with ecommerce businesses.
These ads are familiar to you. Youve seen these ads before.
Facebook ads are available on both Instagram and Facebook. You can target specific people and use a variety of ad formats to promote products.
PPC ads have the advantage of being highly targeted. You have the ability to choose who your ads will be shown to and what type of ads they will show.
Retargeting ads can be run to people who have viewed certain landing pages or ads in the past. This will encourage them to visit your site again.
Imagine you own a shoe shop and have a new line of boots. You can advertise the boots. Perhaps the boots are water-resistant and rubber.
A group of ads can be created that target keywords such as "best rain boots." This will ensure your ads appear in front of people who are interested in what you are advertising.
Sell your Products
Weve all heard the phrase, "Would it be possible to order a larger quantity?" This is an example of upselling. It refers to the selling of a higher-quality product than the one that the customer originally considered.
Cross-selling and upselling are often more profitable than acquiring new customers. Sometimes customers may not be aware that premium products are available.
Or they might need more information to see how an upgrade or package is better suited for them.
Is one example of a product model made from slightly more leather? Is there a particular component that is handmade? Its important to highlight the difference and to ask in the right places if the customer would like to upgrade.
Two main considerations should be taken when upselling is used to increase sales
- Your upsells should be related to the original product
- Pay attention to the expected price range of your customers
The customer must be satisfied with your product. If they already have an anchor price in place, they might not be willing to pay more.
The anchor price is the first thing a customer will see and against which they can compare other prices. To be considered worth the extra cost, the new product must be an improvement on the original.
Incorporate Instagram
Instagram has over 500 million active users each day. It connects consumers, influencers, and brands.
You can build a large Instagram audience by taking compelling photos, using hashtags strategically, and posting at the right times.
Engagement with your followers is the key to maximizing your organic Instagram presence.
How can you engage with your Instagram audience? It is possible to host contests or show your product development process behind closed doors.
You can also pay for Instagram to be featured. You can also add products to your Instagram Stories, Reels, or posts. This will give your followers an easy way to buy, which is crucial for increasing your online sales.
Instagram even has its own ecommerce marketplace. This Helm Boots example shows you how to shop on Instagram.
After you have set up an Instagram store, you can enjoy the following features:
- Shoppable posts
- Shoppable Stories
- Influencer tagging
- Checkout in-app
- Shop
.
Reduce Abandoned Carts
The hard truth is that youre losing money each time a visitor abandons his cart without buying.
This phenomenon has been well-researched. Website visitors often add items to their shopping carts but then abandon them during checkout.
The Baymard Institute estimates that 69.82% of shopping carts are abandoned.
It is worth addressing any hesitations you have, as some shoppers may have abandoned their carts and forgotten to make their purchases.
They might have been convinced by a discount or free shipping.
Email recovery campaigns are a simple, effective way to increase cart abandonment rates. They can be used to convince customers to return to their original purchase and make the purchase again.
LUSH uses quirky subject lines and emails that include additional product suggestions to encourage customers to return to their carts.
Create an email that encourages customers to return to their carts. Remind them why they purchased the product in the first place.
Send SMS Messages
SMS marketing is the practice of sending promotional SMS messages to customers and prospects. SMS marketing is the sending of messages to customers about special offers, updates, alerts, product information, and other relevant information.
Ecommerce is the largest industry that uses SMS marketing. 70% of consumers believe SMS marketing is a great way for businesses to get their attention.
Marketo research shows that multimedia texts have a 15% better click-through rate (CTR) and increase campaign opt-ins by 20%.
You can use SMS marketing if you have an ecommerce shop.
- Recovery of abandoned carts
- Cross-selling and Upselling
- Sales promotions
- Exclusive Offers
- Review
- Customer support
Capture more Email Subscribers
Email marketing is a cost-effective channel that can generate repeat customers and sales. According to the latest statistics, 87% of marketers use email marketing for content distribution.
We are overwhelmed with Instagram posts and TikToks, so email can be a better way to communicate. People are more cautious about messages that go to their inboxes than those sent to their social media feeds.
You can also use email to express things you wouldnt be able to in a social media post.
Actively promote your blog, newsletter, or other email capture efforts in order to get as many subscribers as possible.
Huckberry makes it the main focus of its website, with sign-ups for its email list at the center.
Last Thought
Weve shared many strategies with you. You can get your eCommerce Solutions if you use all of these strategies.
These strategies have many benefits.
These eCommerce strategy plans are extremely beneficial and highly effective. These strategies can be implemented in your business.
These will allow you to generate traffic and sales. These are not the most difficult strategies in the world.