The world of digital marketing is perhaps the most misinformed area of modern advertising and sales. Its full of myths, half-truths, and outright lies.
Youre likely to have heard a lot of shady ideas about digital marketing that claim to be the next big thing or can make a sales slump into a lucrative business.
What are some of the most outrageous lies among all the countless others? These are the ones you will surely learn if you spend enough time with e-commerce enthusiasts.
Digital Marketing Myths
Content is Dead
This myth is resurrected every few years for some reason. The myth is partly due to the misguided belief that AI (Artificial Intelligence) can create content that ranks on major search engines.
It may come one day, or it might not. It wont happen anytime soon.
Its better to ignore claims that robot-generated content is possible, as well as the related myth about engines not caring about the content.
The most important component to achieving a high rank in search engine results in pages is the written content on blogs, websites, and other commercial pages. The keyword rank checker tool is the only way to see website rankings.
SEO is Dying
The persistent SEO is dead rumor is closely linked to many other false assumptions. Search engine optimization is alive and well.
Its also a core component of digital marketing that requires constant attention. You cant just do SEO once and then say that youre done with the job for a few more years.
You must monitor your progress in this area regularly and hire professional help if necessary. You can consult an online guide on SEO pricing to determine how much you should spend on your marketing budget.
Its a Smart Idea to Buy Backlinks
Many con artists will sell you thousands upon thousands of backlinks in exchange for a small amount of money. Dont do it.
These transactions do not make a profit for sellers. You end up with tons and tons of links from sites that rank poorly in search engine rankings.
A Higher Keyword Density is Always a Good
It is strange that there are more myths surrounding keywords than any other aspect of online marketing. The most persistent error is that the more keywords we use, the better.
Companies of all sizes can be doomed if they choose this strategy.
Modern search engines employ advanced algorithms to spot keyword stuffing from a mile away. Instead of being identified as the culprit, use your keywords naturally and in moderation to avoid being caught.
We are not biased but believe that digital marketing is the most rewarding job in the world. We have the skills and tools to reach global audiences quickly, generating leads and sales by placing our clients in front of customers who are specifically looking for our products and building up a wealth of data that will inform future marketing strategies.
We have multiple channels and strategies that can get your brand in front of the right audience at just the right moment to drive conversions.
Analytics and digital marketing go hand in hand. We can use data to make sure we get the best impressions, sales, and leads at the lowest price.
There are many myths that need to be dispelled.
Content Marketing isnt that Crucial
"70% of users click the 3 first ads."
SEO, our little friend in digital marketing, is one of the most crucial strategies. This long-term strategy aims to rank your organic ads higher on the SERP to encourage more people to click on our listing.
It is not as expensive as PPC marketing. SEO is essential for driving traffic to your site, even if the keywords are more expensive.
Content marketing builds trust and relationships with customers. It can be used for regular listings for pages, blogs, or FAQs on a topic that the user is searching for.
These are just a few of the many considerations that go into a cohesive content strategy. Do you still believe it is not important?
- Audience retention
- Higher SERP ranking
- Increasing brand awareness
- Makes brand advocates
- Original content can increase conversions.
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Digital Marketing is only for Large Businesses
This is one of the most common misconceptions about digital marketing.
You can have just one employee or several thousand and still use digital marketing for business growth. The size of your business doesnt impact the ability to market for your brand/service/product. While budgets and strategies may be different, there are tools that can be used at all levels of the scale.
Digital marketing can be a cost-effective method of marketing that works well for smaller businesses. You can connect with customers directly and analyze their conversions to find out what their demographic is.
Each business is unique, and therefore, one strategy or channel of digital marketing might not work for another. No matter how small or large your business is, a strategy and the use of data are key to digital marketing success.
When creating digital strategies, budget is an important factor. This is to ensure that relevant traffic is driving to your site while being cost-effective.
A small shoe shop would not optimize page content to rank on Googles first page for "shoes." This is not realistic as the multinationals will have the top spots.
You wouldnt recommend the same shoe brand for a PPC campaign on the keyword "shoes." The search volume for this broad term is extremely high, and you will need a large budget to pay-per-click.
Perhaps our small shoe company should optimize the page for the keyword "white runners trainers." This will allow us to rank higher in the SERP with less volume but better quality searches.
Google will do the same thing. Choose longer-tail keywords with lower average monthly search volumes and lower competition to get a lower cost-per-click, more efficient campaigns, and higher conversion rates - digital marketing is for everyone.
We use locally targeted advertising to reach small businesses such as "28 Market Place", which reaches customers in their area.
The users we advertise to are more likely to convert because they are either locals looking for "restaurants near me" or are searching anywhere in the UK for "restaurants near me".
Because these are the most valuable customers for brands, we tend to use large numbers of remarketing audiences with smaller businesses.
One of our clients is a Scandinavian nursery decor and toys company that has seen amazing results with its remarketing campaigns via social media and Google Ads. Different businesses use remarketing in different ways. People are more likely to buy toys and decor repeatedly than a mattress company, where they only need to replace it every 6-8 years.
There are many types of remarketing lists. These range from site visitors who havent yet bought to cart abandoners or page viewers.
It is a powerful tool for re-engaging your target audience and should be used by all businesses.
I can get Faster Results without Digital Marketing
Although its fascinating that this belief is held by some, its not true. There are many methods for digital marketing, such as SEO, PPC, social media, and email marketing.
These can have a significant impact on your sales and performance.
Many people arent aware of the hard work involved in digital marketing. There is always a professional team behind them.
SEO is a long-term strategy. It can take time to see results in organic search. However, a well-executed plan can make it one of the most profitable channels.
SEO can generate organic listings (free) on Google. Depending on the quality and keywords of the content and linking, it will get higher, which places it back in front of people who are actively searching for what you offer/sell.
Did you know that 70% of consumers research companies and products before making a purchase decision? Paid marketing is where you pay to appear at the top of the SERP pages.
This generates immediate results but may cost more. Combining strategies can lead to fast results and sustainable growth that will ensure a strong future performance.
Receiving Negative Comments on Social Networks is not Good
Any negative feelings about a brand, product, or service are disappointing. While all customers are valuable, there will always exist people who do not like something or want to discuss it online.
That is the nature of social media. This is an opportunity for brands to show compassion to customers and to use this to their advantage. To change the customers perception of the brand and to help them solve their problem, you should reply positively and professionally.
One of our clients, "28 Market Place", is a Somerset-based high-end restaurant. Their customer service team responds well to comments, even negative ones.
Digital Marketing Results cant be Tracked
We actually track and measure everything. We track everything, from how long they were on our site to where they came from, how they arrived at our site to, what they did there, what made them convert to what, the process they took to convert, and where the transaction occurred through which keyword or campaign.
We spend a lot of time analyzing leads and customers who converted to buy or generate leads. This allows us to optimize our content and ads so that we reach the most conversion-friendly traffic.
We Use:
- Google Analytics to track organic traffic and PPC traffic, performance on landing pages, blogs, conversion paths, and channels.
- Ahrefs measures backlinking strength and other factors that affect organic performance.
- What Converts records and tracks phone calls to help us understand how customer service is and where we can improve.
Google Data Studio is our reporting hub. We use it to create monthly and weekly performance summaries. The interactive dashboard sent to each client shows where there have been improvements/reductions compared to the previous period.
This allows us to understand the areas that need improvement and also gives us complete transparency with our clients about how we are performing.
Internet marketing, also known as digital marketing, is a great way to grow quickly in a changing world. The internet has made it possible to broadcast myths and fake information.
It will not serve its purpose if you get caught up in the web of digital marketing myths or internet myths. It is important to be informed and create a plan that will work. Here are 7 internet marketing myths that we believe will be discredited in 2023.
Lets take a look.
Quantity is more Important in Content Marketing than Quality
This is the greatest internet marketing myth. It is common knowledge that content is king. However, it can only be true if the content is quality and provides real value to users.
It is only possible to create quality content if enough time has been spent on its development so that it engages.
If it is developed quickly for the sake of sustaining increased activity, the quality and research efforts may be compromised.
Result? Poor online marketing results in a poor reputation. Harvard Business Review also outlines the social costs and negatives of such marketing.
Companies sometimes republish content from other websites or blogs in an attempt to get more results. Googles Panda algorithm was created to flag duplicate or automated writing as unsuitable and not rank it in the search engine result pages (SERP).
Google values unique content that is well-researched, relevant, and offers valuable information.
Building Engagement On One Social Media Network Is Enough
Many startups and firms believe that targeting a single social media network is sufficient marketing. To maximize all business opportunities, it is better to have a presence on several platforms.
Each platform has its advantages and aims for different segments of the population. Because you never know what platform will be more popular with your target audience in the future, it is important to maintain consistency across platforms.
These opportunities are always available to you.
Generating leads is the top social media platform to target.
SEO Instantly Delivers The Result
SEO is believed to be able to generate results in a matter of hours.
This is one of the most common internet marketing myths. SEO takes time to produce results. Organically ranking a URL requires many on-page and offline techniques. On-page involves publishing quality blogs, optimizing page titles and meta descriptions, formatting the headings, and putting SEO images.
Backlinks include guest posting, social media posts, do-follow/no-follow link building, PR submissions, and brand mentions.
Google uses at least 200 ranking signals in addition to all the SEO best practices. This extensive work will give you an estimate of the time and resources required to rank organically through SEO.
Email Marketing Is Dying
Many people think that social media is dead due to the popularity of platforms such as Facebook, Instagram, and Snapchat.
Statistics have other thoughts. In 2023, it is predicted that 347 billion emails will be sent each day. Email usage is on the rise. McKinsey estimates that email marketing is 40 times more effective than Facebook or Twitter in acquiring leads.
It also has a high ROI. Email marketing will be around for a long time, thats for sure.
The top email marketing tools
- MailChimp - Best for any industry
- ActiveCampaign- Best for automation
- MailerLite - Its the easiest way to use
- Hubspot- Best all-in-one marketing suite
- Moosend- A best affordable option
- Drip- Best for e-commerce
Google Paid Ads Always Generate Leads
Only if Google Ads is done correctly can it produce results. This means that keywords used in ads should match the products or services you offer.
Simply put, keywords should match your website pages. To get the leads you want, professional techniques such as adding extensions, cutting out duplicate keywords, implementing UTM track, keeping keyword groups close to each other, and so on are necessary.
Ads will not work if the right strategy isnt followed.
Search Engines Like Bing And Yahoo Are Irrelevant
Another myth about digital marketing is that search engines such as Yahoo and Bing are irrelevant. While Google is the most used search engine, some people prefer to use other search engines.
It is important to increase the online marketing efforts for yahoo and bing in order to capture everyones attention.
You will need to allocate the resources and time for each search engine. Google is the most used search engine, so you can allocate 70% to it.
Bing can be allocated 20% and Yahoo 10%. The proper strategy will help you gain leads once the allocation has been made.
Traffic is more Important than the Conversion
Many people believe that massive traffic is key to unlocking huge business opportunities. But large traffic does not necessarily mean that you need to have a lot of leads.
Conversion and traffic are two distinct terms. Traffic is the number of visits to your website, while conversion refers to the number of users who make a purchase or subscribe from your site out of the total visits.
It takes a lot of effort to convert traffic visitors into sales. The process of converting traffic to conversions involves quality information, appealing UI/UX, discounts and offers, attractive texts, vibrant CTAs, and website performance.
Conversion is what gives you the business.
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Conclusion
We did a fact-check on myths surrounding digital marketing. They can lead to misinformation and prevent individuals and companies from making good digital marketing decisions in 2023.
The biggest myth in internet marketing is that people will only buy from you if they like you. They will buy from you if they hear positive reviews about your products and services. You should focus on creating content that converts potential leads to customers.
Developer. Dev is a team of digital marketing experts that can help you create content that converts your potential leads into customers.
