Search engines are widely used by consumers when looking for businesses or making purchases, making a strong first-page presence or, even better, the top three organic results on Google vital for any successful venture.
Mastering SEO can be challenging for businesses of any kind, and many use SEO agencies or consultants for assistance.
SEO results take time and may drain the budget before any noticeable gains have been seen. Before hiring outside help with SEO services, give it a try yourself first - it can be done! Use some of these quick tips as guides.
What Is SEO?
For those new to online marketing, SEO might need to be clarified at first. SEO refers to the process of placing websites within search engine results pages (SERPs).
When we discuss SEO here at BNC Marketing Services, we only refer to Google, as they control nearly 95% of global search traffic!
Google uses over 200 signals in its proprietary algorithm to select web pages to show when conducting a search request.
Google stores data from every web page it scans; therefore, it only shows you authoritative and relevant pages as results in response to searches performed using its search feature.
Optimized content should appear on page one of Google. However, with its algorithm being continuously revised, it may seem impossible to achieve successful SEO if implemented incorrectly; however, there exists a proven solution that works effectively if implemented appropriately.
Read More: SEO Mistakes You Should Avoid During Website Redesign
How SEO Can Drive Traffic To Your Website
SEO is an ever-evolving field, and staying abreast of new trends is paramount to its success. Spend some time each month reviewing technical trends such as internal links vs external ones, website speed, and schema updates as a means of staying abreast of these developments - such as duplicate content issues - so as to stay caught up.
Only implement Effective SEO techniques for more website visitors at a time.
Focus on just a few strategies relevant to your company first and see an immediate difference in click-through rate, engagement levels, and rankings of your website.
Create Content
Inbound marketing aims to attract the ideal customers for your business, and blogging is one of the best methods of doing this.
Before creating content that attracts visitors, its crucial that you first understand who your Buyer Personas are.
Once this step has been accomplished, content creation should focus on drawing in visitors that match up to your target demographics.
How can you create a blog that attracts the right readers? These five steps will assist in this endeavor:
- Determine Your Buyer Persona.
Learn all you can about the demographic of your market - job titles to pain points - before crafting buyer personas that appeal.
- Conduct SEO research. Determine what terms your target audience uses when searching for content online.
- Draft Your Post: Begin by crafting blog posts that address readers inquiries directly and stand out by adding special touches like angles to make posts more eye-catching.
- Post: Upload and optimize the text using SEO tools on your website.
- Promote: To increase traffic to your blog posts, promote them via social media sites and email newsletters. As more readers visit, your post will rank higher in search engine results pages.
Specialized Knowledge In An Area
Create an authoritative page. A page is basically an extensive guest blogging, blog post, guest post covering every facet of a topic; later, you write "clusters" of blog posts targeting long-tail keywords and avoid keyword stuffing to demonstrate that your coverage was comprehensive.
Search engines will reward this long-term strategy with higher search engine ranking positions.
According to senior blog manager pillar-cluster models organize valuable pieces of content around specific search terms by linking internal pages together using internal links, making indexation simpler for search engines while helping visitors navigate easily throughout your site.
When properly executed, this model increases traffic for each of its member pages within your topic cluster."
Organic Social Media
While organic social media may not be brand new for marketers, marketers still must keep it at the forefront. Instagram Stories offer another potential option, while live video streams, IGTV, or even Messenger may all prove effective platforms to use as tools of engagement.
Adopt new features quickly!
Facebook recently unveiled an automated Lead Generation feature on Messenger that enables businesses to build an automated Chatbot that links back to offers available on their website and drives more visitors toward it.
It is a useful feature in driving more visitors directly.
Social media strategies must also include using all appropriate platforms - not only Facebook, Instagram, and Twitter but YouTube and Pinterest can also drive significant amounts of traffic.
Brand Marketing Associates advises two things when it comes to organic social media: dont spam your audience; users have no cost in skipping over posts that fail to offer value; know your target demographic well and create content quality just for them.
Second, be active in community management. Responding and liking long-form content shows your brand is humanizing; this keeps users coming back and increasing consumption.
Website Analysis
To successfully drive traffic to our websites, understanding our target audiences is of vital importance. Use tools like Crazy Egg to assess how users are accessing or departing your site in different parts.
Once this data has been accumulated, use it to craft engaging outdated content that drives visitors directly back in.
Influencers
Are You Wanting To Generate Incredible Word-Of-Mouth Marketing Results? Take these two steps. First, delight customers.
Secondly, engage influencers.
Influencer marketing is an affordable solution to increase traffic on your website. Influencers can drive more visitors by posting discount codes or links for giveaways or discounts that drive more people there.
Email List Building
Leveraging existing readers and clients can drive additional traffic to your website. Whenever you publish new blog articles or content gaps, promote them directly to subscribers for quick results in terms of increased readership/subscribership/hits.
Repeat audiences are important when creating content-heavy websites to reach traffic goals such as lead generation and conversion objectives.
Begin by building or expanding an email list; here are a few strategies you could employ:
Offers: Include content ideas that requests visitors email addresses as access requirements; place call-to-action (CTAs) buttons throughout your site for your offers.
Sign-Up For Newsletters with Ease: Integrate an easy sign-up form into all pages of your site - home page and about page alike! Visitors who enjoy their visit could sign up for your monthly newsletter subscription list.
Community Engagement
Brand recognition will increase traffic to your site. Active and engaging with the market is one way of building brand recognition - joining Facebook discussions within your field, responding to forum threads with questions posted about you, or interacting on social media are just three examples that could help create engagement plans today!
one of the go-to brands on social media, and its customers seem genuinely delighted every time they interact with it on Twitter! Below are a few examples of tweets by Taco Bell that made a first impression on me.tweets sent by its clients as part of its outreach strategy to build and engage communities around them.
Be humane and helpful when answering online queries; no one likes seeing spammy links and self-serving rhetoric.
On-Page SEO
Your websites rankings on search engines can be improved using On-Page SEO, increasing traffic. On-page elements that can be utilized as SEO include page titles, headers, meta descriptions, image alt texts, and URLs - increasing its search engine visibility will bring additional visitors.
Read More: Get More Traffic to Website With SEO
Build Quality Backlinks
Search engines provide traffic that directly feeds into websites; to rank high in these results, you need to become an authority in your field and create quality backlinks from websites of high authority who link back.
Using efficient SEO techniques is necessary to Boost website traffic with SEO. With more authority links back from other websites, you gain more credibility as an authority figure yourself and can subsequently attract even more website traffic.
a senior content types strategist emphasizes the power of high-quality links as traffic drivers in two ways: either they increase rankings or refer traffic directly.
Backlinks play an essential role in Google ranking algorithms - improving SERP rankings by obtaining high-quality links from relevant websites can increase traffic considerably.
Nica notes: "Backlinks can also serve as an important source of traffic referrals; expect this if your name appears in an established news site; even better would be seeing referral traffic coming your way if it appears in high-traffic articles referencing you directly."
Video Marketing
Videos should be an essential element of your pieces of content strategy; audiences crave video. According to Statista, 77% of internet users aged 15-35 use YouTube for video streaming purposes.
Are You New to Video Marketing and Want To Begin Right Away? Check Out Our Ultimate Guide to Video Marketing Now
Content Repurposing
Inhalte: Are You Needing Content creators but Struggling with Ideas? Repurposing old posts may help overcome that obstacle - make a popular blog post into an infographic video, convert podcast episodes to blog articles for future publication, and reuse content optimization that already brings traffic by recycling what works well!
SEO Tools
Learning SEO tools like Google Analytics, Ahrefs, and SEMrush is key for driving traffic to your site and developing an effective traffic strategy for it.
These tools allow you to assess your website, determine what works and doesnt, generate ideas for high-traffic content creation, and more! Please take a look at our list of SEO monitoring tools!
History Of Optimization
HubSpot uses historical optimization to drive traffic and lead generation by refreshing old blog articles with relevant updates.
If your traffic/lead generation comes mostly from older posts like ours does, HubSpot makes that task even simpler!
Pamela Vaughan is the marketing principal manager on HubSpots Web Strategy Team and a pioneer of historical optimization theory, having written extensively about it since.
She notes that Historical Optimization works best on blogs with long histories as it requires:
1) an abundance of organic traffic;
2) an impressive set of social media subscribers;
3) an archive full of older posts."
Vaughan emphasizes the fact that Historical SEO should only form part of ones blogging strategy and should never serve as the only strategy employed for blogging purposes.
Utilize her process for historical optimization purposes.
Voice Search Optimization
As Ariel does in "The Little Mermaid," digital marketing works similarly. If you want visitors to visit your site, being visible where people search is essential.
Ranking factors have become more dependent on voice search. According to EMarketer, voice searches are expected to grow 9.7% annually between now and 2021 - so optimizing high-quality content specifically designed for voice searches is becoming ever more vital for SEO success.
Follow these guidelines when beginning a voice search:
- Search for long-tail keywords. With voice search, people tend to type full sentences instead of using short phrases when searching online; research long-tail keywords as part of voice search optimization strategy.
- By creating viral content to address their concerns, youre providing your target audience with answers they can rely on.
- Google Home and Alexa seek brief, straightforward responses; search engines will make finding answers much simpler if short summaries are included with them.
Local SEO
Local SEO can be an essential consideration if your business operates physically. Kelsey Smith addressed it on her blog by noting, "Search engines use signals such as local content, links, and social profile pages to gather local data for display to users in search results pages."
Google My Business and Local are two tools designed to assist businesses in managing their directory listings, citations, and local searches.
Tools like these enable businesses to appear in local searches like this menu in Memphis, which appears upon search.
Location Search Rankings:
- In order to improve local search rankings, ensure both Google My Business page and social media profiles include identical contact info: name, number, and address (NAP).
- Monitoring Directories like Yelp. Foursquare. and Best of the Web is critical.
- Use Google Trends to understand popular terms across regions.
QR Codes
A QR code can help bridge technology with real life; its utility cannot be overstated. With appealing images that attract eyes from any surface, these fascinating bar codes generate traffic wherever theres flat ground - perfect for restaurant owners trying to stay open during the COVID-19 pandemic as they drive footfall to stores, not to mention marketers adore using them to generate sales leads!
QR codes present one major challenge - giving users a reason to scan them - which means placing them strategically rather than randomly.
But that shouldnt be too challenging; think of creating real-life CTA buttons - make your QR code attractive enough and accessible enough that people will scan it, allowing you to assess its success immediately! When used with dynamic QR generators, your QR code remains unchanged even if your website address changes later - saving weeks spent trying to figure it all out with digital-only traffic campaigns!
A/B Testing
An expert marketer knows how to drive traffic to their website while following this motto of A/B testing: "Test Again And Repeat."
Split testing helps determine which version of a campaign is performing optimally, providing valuable insight into target audiences and valuable content tailored specifically for them.
There are various tools you can use, as detailed on our list of A/B testing software solutions.
Interlinking
Your goal when inviting blog visitors to visit your website should be to encourage them to explore other pages on it - the importance of internal linking cannot be overstated! Visitors who explore different parts of your site become brand advocates much faster!
Create an internal link building structure using the model of pillars and clusters discussed earlier to increase your websites credibility in search engine results and conversion rates.
Page clusters linked back to each other increase website credibility as well as conversion rates.
Technical SEO
Technical SEO (Search Engine Optimization) refers to the examination and organization of a websites backend - specifically, page speed, crawling, and indexing processes.
Director of Acquisition, wrote about technical SEO on their blog.
He advises underestimating the power of technical SEO changes. In just one month alone, [technical SEO] has allowed us Drive organic traffic to your website with SEO, increasing organic traffic by more than 50 percent!
Company offers some tips to get your SEO technical campaign underway, including:
- Redirect broken links.
- Make sure that each subdomain has an XML Sitemap created.
- Create language metatags.
- Topic pages may be tailored specifically for an audience using H1s and intros.
Want More Information About Our Services? Talk to Our Consultants!
Community Building
Establishing an engaged community is one of the best ways to drive more traffic to your site. You could start one on Quora Spaces, Groups, LinkedIn Groups or Facebook Groups dedicated to your field where you can provide value - you could build backlink back from these communities directly back to your website for maximum exposure! An engaged community not only keeps your products or services top of mind with potential customers; it is also an engaging way of getting closer to followers as their needs and perspectives change over time.
Content Offers
Content offers, or Lead Magnets, are tools used to attract traffic and lead generation for websites. They utilize your existing websites content in different forms depending on where clients are in their Buyer Journey cycle: webinars or guides may work well.
Discover all types of content offers and learn how to implement content strategies throughout a buyers journey by clicking here.
Media Coverage And Public Relations (PR)
Media coverage can be an effective means of building brand recognition and driving traffic to your website. When marketing and PR departments collaborate effectively, media exposure can generate excellent brand exposure that results in excellent word-of-mouth referrals for your business.
Ellie Flanagan, senior corporate communication manager of HubSpot. She notes: "While most publications now aim to avoid external links in articles (it often violates editorial guidelines), great stories still draw readers back to websites."
Media coverage can help your business establish credibility. Coverage on new products or services offered, company culture issues, or industry thought leadership topics all serve to attract readers who may have never encountered your organization previously.
Social Share Buttons
Make sharing articles across various social platforms simple for readers by including Social Share buttons in them.
Your traffic will increase quickly as readers promote your relevant content - here is a cheat sheet to assist in the creation of Share Buttons!
How can you convince visitors to share content using social sharing buttons you have developed? For starters, here are a few strategies.
- Encourage people to post content on social media platforms.
- Make sure your content is robust.
- Include quotable content.
- Include multimedia such as videos, images, infographics, and more in your presentations.
CTR Optimization
Want people to engage with and read your post? Ensure they do this by optimizing its click-through rate (CTR), which measures total viewers who accessed a particular link (like landing pages or emails), with a ratio of people reading content against those clicking to view it.
Google Search Console provides an excellent tool to measure organic CTR. Meta descriptions and titles play an integral part in driving organic traffic to websites; clickable meta tags should feature concise titles with interesting headlines that capture visitors interest, while on-page optimization plays a vital role here, as previously outlined.
Academy And Knowledge Base Posts
Educational content can be an effective way of increasing traffic to your website or blog. Offering courses, certificates, or educational articles relevant to the needs of your target audience should see increased levels of visitors coming through your doors.
Social News Sites
Reddit and Quora are well-known social news websites that drive significant amounts of traffic to blogs. Like social networks, these platforms facilitate asynchronous interactions among their users - but unlike them, these news platforms engage audiences around specific questions or subjects while offering external content to assist their explanations of views expressed within.
Sharing content on popular sites is also a good way to drive more visitors back to an external website. When first starting, sharing the contents of your website on popular social news websites such as Reddit and Quora may increase website visits significantly; just be careful that Reddit or other similar platforms do not punish excessive self-promotion - share only relevant and interesting material that answers user inquiries instead!
Utilize These SEO Strategies To Boost Traffic Growth
Make an impactful improvement to your SEO efforts through relevant keyword research by keyword research tool, site-wide SEO optimization, and consistently creating fresh, compelling content.
relevant keywords, target keywords and organic traffic before and after implementation to gauge whether all the effort invested has paid off; check back in 3-6 months to assess their effect on traffic growth. SEO may seem an impossible goal to attain, but its worth the time and effort spent.
Want More Information About Our Services? Talk to Our Consultants!
Conclusion
SEO is an ever-evolving field, and staying abreast of current trends is crucial. Spend some time each week monitoring technical changes such as internal links vs external ones, website speed & schema updates.
Also, try to avoid mistakes such as duplicate content creation!
Our SEO strategies to increase website traffic can be applied at a time.
Focus on just a few strategies relevant to your company that could make an immediate difference in click-through rates, engagement levels, and rankings of your website. You will notice an immediate shift.
