With the increasing popularity of mobile applications, it is very likely that you want an application to boosting your business sales yourself. They are very flexible. Currently, you can build an application for anything and everything, and you can come from any industry.
The technology domain has diversified to offer you an amazing experience on all platforms. Since Android and iOS are the two of the most important mobile app development platforms, we would be focusing our blog on it today.
One of the biggest things to remember while going for mobile app development is that you have a lot of opportunities, but you have equal challenges. They are profitable, but there is already a mobile application for everything in the market, give or take a few things missing on the feature’s side. You have to be unique; you have to be innovative and, most importantly, technologically ahead to meet the modern development trends.
As a business owner, you must know everything there is about mobile app development before diving into the process. Be it about the available competitors, technology, process, etc. So, in this blog, we would be highlighting a few key points which every business owner the app developer should know of.
Mobile applications are not big because they function and they have state-of-the-art technology. But they are great because of the idea behind them. Suppose you have an idea that can completely turn the table around for your target audience, build an application. But to confirm its success, you need in-depth research. You need to understand how the market functions, what are the demands and trends currently governing the success of your business, and how you can assure profit for your business.
Strong datapoints help you in improving the experience of the business to a great extent. With a little effort, you can get insights that would be very useful for you to understand the popularity of similar applications. To know all about your competitors would help you in improving the experience of your application and bring out the uniqueness in your product. This also helps you in optimizing your app with the information you get from your research. You already would be able to acknowledge the challenges found in the custom mobile app development.
For research, start by looking at apps that rank up on your target keywords. Write down what you like about their app and would like to incorporate in your app (but it should be relevant to your application), what are the key pain points of your users they are solving, and most importantly, the experience of the app. Research the opportunities in the market. Also, if your idea is practical and you can bet money on it.
- Identify target audience
Researching about your target audience is going to be very helpful to you. It helps you develop an omnichannel approach and would not just boost your mobile application development process but would allow developing a process for sales and marketing. The data can be used for mapping your customer journey. It allows you to identify the touchpoints where your customers interact with your application. You can make a detailed plan on optimizing their application on various levels. It also helps you in improving the user experience and identifies the points where your customers might bounce back before making the purchase. The feature expansion and growth are supported by research on your target audience.
It all comes down to adding more value to their experience, and you should answer various questions before coming to any decision while developing an app. Your clear understanding of your target audience would help you guide the development team better. You would be able to evaluate, iterate things that are going on during the development process. This helps you reduce the development time and eliminates the risk of project delays.
- Selection of the right platform
One of the biggest questions you must address in the initial phase of planning is that of choosing the right platform. Deploying an application would require you to know what is the most used platform for your target audience and if it would be feasible to develop an application on that platform.
Two of the most prominent platforms are iOS and Android. There are some technical challenges that come with both platforms. You have to find the right technology, hire the right resources, and understand the core hardware and software capabilities of the devices. Then you start finding the right approach to build the application.
In case you are most likely to choose both platforms for development, would that be native app development or hybrid app development. The right approach is by understanding what the needs of your project are. Keep your competitors in mind. Know your target audience, app features, and most importantly, the pricing strategy before choosing the development methodology. If you ask us, native applications have many advantages over hybrid app development as they give a greater scope of development, but they are a bit expensive than hybrid applications. You may want to check out our final section of the blog for the hiring of iOS and Android app development company.
- Setting up an action plan
You have all the data you need on the market, target audience, and other factors that govern the app development majorly. Now you need an action plan to go into the development work. For that, you need a very deep understanding of the entire process. Each stage has many layers, and they are very crucial for the assured quality of the product. Here is a list of stages you must look into closely:
- Project management
- App design
- App architecture
- App development methodology
- App testing
- App optimization
- App deployment
These are only the basic stages of a mobile app development process. Consult with the mobile app development agency you look forward to working with. They would help you know the best approaches to mobile application development. You have amazing options with you, such as launching an MVP product, which allows you to monitor the response in the market. It is like releasing a beta version, a product with only the basic functionality. Using it, you would be able to optimize the app experience based on your user reviews. You can use it for finding funding too. Do rigorous testing and review before the full version to the end-users.
- Finalize a budget
The development work would very much depend on your budget. You must use the money very wisely if you are running on a tight budget, you cannot afford project delays. So, the strategy is to allocate the money all across the different development stages. See development as a whole, app development, maintenance, updating apps, marketing, etc. Depending on the industry, development methodology, technology, complexity of the application, etc., create a budget.
- Innovation is the key
Innovation is the key to success as it allows you to bring more improvement to your user experience. It assures engagement from your customers and helps you standout in the competitive market. It gives you the uniqueness that helps you build brand loyalty. It makes people advocates of your brand.
But you must understand that the technological challenges would not be easy to overcome. The best way to anticipate them is by staying abreast with the trends. Think out of the box, and finalize the strategies and features that add up to a more improved experience. Also, don’t forget to keep an omnichannel approach when deciding on these points; it would improve your customer journey on different platforms they choose to buy from you.
- Efficiency and seamlessness
We have mentioned customer experience a couple of times in the blog. But what exactly does it mean? Customer experience is the total interaction as a whole on your product that you define. It includes design, navigation, content, etc. Some of the best practices of improved customer experience include developing a brand book. A brand book would have detailed answers to all branding-related questions. Apart from that, work on the technical aspect. Know things about database management, web services, 3rd party APIs, and processing power of mobile devices.
Once you have a deep understanding of these things, you would be able to find efficient technologies to achieve that goal. It allows you to use modern data networks. With the coming of 5G data, people would be looking for a faster and improved experience on the internet. You have to match the customer expectations with the right solutions while addressing the device challenges such as draining of the battery, device quality, responsiveness, processing speed, etc.
- User Interface
User experience depends largely on the user interface. UI is the human-computer interaction and communication in a device. It includes the display screens, keyboards, appearance of the app on the device screen, and so much more. The growing dependency of businesses on the web and mobile applications has led people to focus on the UI. It is all because UI helps you stand out in the market and contributes to the overall experience.
The user interface works in conjunction with the user experience. It is not only about the appearance of the app on a device; it also includes response time, content, and how you present everything on the app for it to become more presentable and pleasant for the users. It is like connecting the dots and developing a context for everything of everything on the application.
- Marketing strategy is important
It is not just about hiring a mobile or web application development company or deciding about the features. You must have a winning market strategy. You must not waver your focus from the market. If you are not focusing on it, you may lose potential users because you would not be making a difference in a user’s life.
Creating a buzz would thus allow you to promote your app in such a way that your app is able to reach the world. It should help you define your position in the market. It helps you engage your users and find what differentiates your business from others to target your users.
Start by analyzing your industry, find a potential user base, and strategies to promote it. Online campaigns are very for your business owners. Focus on your industry, product offering, and potential users.
Testing is one step that is most ignored by business owners. It is not just about the app working smoothly on your device; consider the number of devices used by the entire population of your target audience. The application should perform well on every device that runs on the OS you have developed the app. Focus on smoothness, efficiency, and performance on the application. You must test them for these factors and optimize if your find any problems in the app. This should all happen before you launch your application.
How to hire a developer?
To hire dedicated developers for mobile application development, you have to have the right strategy. Eventually, you need to answer a lot of questions. You need to find help from multiple sources while staying focused on your app. Here are a few tips you can use to hire a mobile app development company and assure the quality of the development.
- Take the help of online platforms
We can help you in your research a lot. There are business listing sites available on the web which can benefit you immensely. Search the web to reach out to the best mobile app development companies in the USA, India, UK, Ukraine, etc. You can create a list of companies that are rated good on the platforms and also start sharing your project details. They would comeback to you with possible solutions and how they can contribute to the project. Next, they would also give you a quotation. This would help you in defining your budget.
Other than the web, see if you know someone in your connection that has undergone mobile app development recently and can give some reference. Be it someone you find from the web or in your contact, research, evaluate and shortlist the companies.
- Long-term and reliable development partners
Look for people that believe in building long-term business relations with you. Development is not just a part of the initial phase. You have to focus on the maintenance and upgrades of the app too. If you don’t see the qualities in the company, we recommend you don’t go with that. Finding a company again for these things is going to be too much work and a waste of time. Stay futuristic about the development. Don’t just see development as a release.
- Check their profile
If you have shortlisted some of the development companies, you can start checking their profile. See if they have worked on any similar projects, check the quality of work, their technical skillset, soft skills, and more.
Mobile application development requires expertise and experience. You need design skills, research skills, and product management skills, etc., apart from coding skills. You need to understand things from a user perspective and not creators.
Hiring an offshore development company opens communication challenges. Language is a big barrier, but if you hire resources from India, not only is it going to reduce the development cost, but communication would not be a problem too.
Communication helps you in guiding the team better and assuresthe top-notch quality of the work. Ensure the developers you hire can communicate in your language. Time zone to is another hindrance, communicate with the companies how they propose to solves these problems.
Reporting, omnichannel communication tools such as emails, skype, video calls, messengers and maintain constant follow-ups.
- Client references
Don’t trust everything they have online. See for a company that doesn’t hesitate to give you the contact details of their previous clients. You need reliable people that know what they are doing when they start the work. See if how their previous clients feel about their work, their communication, their response to their suggestions, and more.
You don’t have to directly call them and start the interrogation; you can just see the reviews they leave on various listing sites. Some of the platforms verify these reviews so you can rest assured of the authenticity.
- Know the team
Not only the development company is under scrutiny but the individual team members too. You must look for individual experience, skillsets, expertise in mobile development to see if the team will be able to pull off the development work.
You can interact with each team member so that you have an idea of who excited they are about the work and what scope they see with respect to technological advancement. Moreover, it is about a healthy relationship between you and the team.
- Price matters
It depends on the quality of development, experience, and knowledge of the team on what they would be quoting you for your project. Negotiations are always on the table, but it is about finding the right team. Don’t focus on saving money while ignoring the quality of the work. Also, don’t fall prey to the companies that are just trying to rip off your money.
Confidentiality and security are imperative in the process of hiring the best app developers. You must look for a company that follows robust policies such as signing an NDA, integrating advanced tools and technologies for improved security at the infrastructure, and more.
- Design expertise
Design is a very crucial part of any application, and thus you need to find a company not only good at backend development but also at the frontend development and design. See how experienced their designers are, what tools they use, what technical skillsets they have, and how much understanding they have of the industry.
There are about 2 billion people using smartphones. It shows great potential in the mobile app development segment. More than 70% of people spend more time on apps than they spend on other devices. If you want to encapsulate that kind of engagement, you need to have a mobile-centric approach that allows you to see what your users would actually love on your app.