Googles Android revolutionizes Microsoft phone gaming, Boost potential

Googles Android Revolutionizing Microsoft Phone Games

The Surface Duo

When you look at the Surface Duo, you find that it has a duo 5.6-inch screen setting it apart from other smartphones. The phone supports the use of stylus pen in writing on the screen. Microsoft said that the smartphone is designed to effortlessly blend the phone and computer worlds.

Surface Duo will be released in 2020. Further the software giant notes that the smartphone introduces a new category of phone with dual-screening computing, according to the corporate vice president of modern life, search, as well as device group from Microsoft Yusuf Mehdi. The introduction of the smartphone indicated a new wave of innovation in the computer and smartphone worlds.

The magical device, which Microsoft seems to avoid calling it a "phone" won't be powered by the Windows software, which runs on almost eight in 10 computers in the world. Rather, the smartphone is going to be powered by Android, a popular mobile OS from Google that runs in three of four phones.

Mehdi further said that if users are going to get a device, which can fit in the pocket while at the same time being able to make calls and run apps, then choosing Android made sense for Microsoft. The mobile software market has in a decade seen devices powered by operating systems from Google and Apple. The only competitors to the main mobile device OSs have been Tizen from Samsung and Harmony OS from Hauwei of China. There have been also mobile devices using software from Microsoft like the Windows phones, BlackBerry, Nokia, and Palm.

The move to Android by Microsoft may not come as surprise considering that Android is now widely used compared to Windows of Microsoft, according to Statcounter data, which indicated that Android recently overtook Windows in its usage.

Read the blog: Android Q is Now Officially Android 10, No More Dessert Names

Microsoft told reporters that it was going to stick with the Android mobile operating system for the foreseeable future. One thing about Microsoft is that it has been smart meaning it goes and competes in markets and technologies where they feel they can compete. For example, they have competed in search, email, and camera apps. So, there is much that is going for the software giant at the moment.

Businesses needing help of an Android development company need to get qualified developers to help with their Android projects.

It took almost Half a Decade

Microsoft is popular because of its software product, Windows, and it has been bracing up for this mobile space for almost half a decade. In 2014, Microsoft started showing signs of entering the mobile space when it offered free-to-download versions of Word, PowerPoint, and Excel which are its famous Office software. Users of Google and Apple powered devices could be able to download these programs into their devices. The software giant made its move to mobile space shortly after appointing its new CEO Satya Nadella. Nadella was been striving to break apart the Microsoft's toxic corporate culture founded on ethos proclaiming Windows as the only operating system the company cared much about.

Microsoft's Strides in Android

In the last few years, the software giant has been making strides, especially with Android. For example, an app called Your Phone is able to mirror information contained in Android device to a Windows PC, which allows people to be able to drag and drop content like photographs to sync between the devices. The app also allows users of phones to respond to text messages right from their computer while also being able to control their phone from their PC.

Besides, Microsoft has closely worked with another tech giant and a famous phone marker Samsung to have Office program as well as cloud storage for photographs included in Samsung's phones. Moreover, the two companies also saw computers powered by Windows OS able to make and receive calls if connected to the Galaxy Note 10 phone, a Samsung's flagship device that was launched in August and which is selling just level $1000.

During the time Microsoft was working with Samsung, in 2015, it also admitted that acquiring Nokia was worthless, that's after it spent billions on the acquisition plan and laid down 7,800 employees. Nadella points out that Microsoft was moving from growing a standalone smartphone business to growing and creating a vibrant Windows ecosystem, which entails its first-party device family.

Although Microsoft made huge steps in designing Window's Phone, the device did not attract the attention of many app developers. The phone was released in 2010, but Nadella didn't mention how poorly Windows Phone software sold. Windows Phone was released as touchscreen-capable device after the Windows CE in 1996 and the Windows Mobile in 2000 which were both designed to serve the pen-based pocket computers. The Windows Phone design was different from Google and Apple designs. For example, Microsoft departed from the traditional rows of apps you would see on home screen and instead it featured in its Windows Phone, boxes comprising apps icons that could move up and down revealing glimpses of information the way you would see in news headlines.

Despite making those design changes, Microsoft failed to lure app developers to build apps for its phones in addition to Google's and Apple's - which have seen many developers build apps for them. In reality Windows Phone has very limited app selection and unless a user is that die-hard Windows fan, it is unlikely that they will want to use the phone because they can get a better mobile phone experience from iOS and Android phones.

Today, the best Android development company is bracing up for the chances being seen in the market as Microsoft takes away the control of Android from Google.

Microsoft Strives to Take the Lead

While Microsoft's Surface helped change our thinking about tablet with its keyboard cover, is Duo able to change the way we think about phones?

The Surface-branded devices by Microsoft are providing a chance for restart in the mobile space. Microsoft's tablet and laptop designs are appreciated for their innovative features. Again, the Microsoft Surface Headphones take the leading spot in the market of noise-canceling headphones. However, the voice assistance app Cortana from Microsoft has been said to be less capable when comparing it to voice assistance apps from Apple and Google.

The move to the Surface-branded phone indicated that Microsoft strives to give an alternative to the emerging folding-phone market that has been highlighted by the toubled Galaxy Fold phone by Samsung selling around $2000 and the yet-to-be-released Hauwei Mate X. The Surface Duo by Microsoft comes with two screens which interact together to power the phone as opposed to Hauwei's and Samsung's approach where their design only involves a single large screen that folds in half to appear like two screens.

Microsoft Product Head Panos Panay said that Surface Duo brings the best of Microsoft, and partnering with Google through Android use combines two best technologies in one product. Before the Surface Duo and Surface Neo are released, Microsoft continues to work with app developers so that they can create unique programs for the smartphones. A dedicated Android development team can help you during this time we see the Android market expanding.


References

  1. 🔗 Google scholar
  2. 🔗 Wikipedia
  3. 🔗 NyTimes